The allure of a pure silk saree is undeniable. With its soft, lustrous texture and intricate designs, it has been a staple in Indian fashion for centuries. But beyond its aesthetic appeal, the story behind these glamour threads is one of artistry, tradition, and luxury.

In 2023, Abhranshu DasGupta and Sangeeta DasGupta created a new venture called Glamour Threads India. This venture was born out of their passion for fashion and their desire to provide the highest quality products to their customers. The inspiration for this venture came during their visit to the ancient city of Banaras and Mubarakpur, known for its exquisite silk sarees. As they interacted with the local manufacturers of these beautiful sarees, they were struck by the authenticity and craftsmanship of the products.

Abhranshu and Sangeeta were no strangers to the fashion industry. They were the founders of Shauken Lifestyle Pvt Limited, a successful parent company that specialized in luxury fashion and lifestyle products. However, their visit to Banaras sparked an idea to create a new setup that would focus solely on Pure Silk Mark Certified Sarees. They saw this as an opportunity to not only promote the traditional art of saree making but also to provide a platform for local artisans and manufacturers to showcase their skills to the world.

With their extensive knowledge and experience in the fashion industry, Abhranshu and Sangeeta knew that they had the right resources and expertise to make this venture a success. They worked closely with the local manufacturers in Banaras to ensure that only the highest quality and authentic sarees were selected for their collection. They also introduced modern techniques and designs to give a contemporary touch to these traditional sarees, making them appealing to a wider audience.

Glamour Threads India quickly gained popularity in the fashion world, with its unique and exclusive collection of pure silk sarees. Customers were drawn to the authenticity of the products and the story behind the brand.

As the demand for their products grew, Abhranshu and Sangeeta expanded their venture to other parts of India, collaborating with more local manufacturers and introducing new designs to their collection. They also established an online presence, making it easier for customers across the country to purchase their products. Glamour Threads India became a symbol of excellence and authenticity, setting a benchmark for the saree industry.

In conclusion, the vision, passion, and hard work of Abhranshu and Sangeeta DasGupta led to the creation of Glamour Threads India. It not only provided a platform for local artisans but also revived the traditional art of saree making and promoted it on a global scale. This venture will always be remembered as a testament to the couple’s love for fashion and their dedication to promoting and preserving the rich cultural heritage of India.